Dove apologizes for ad: We ‘missed the mark’ representing black women

Dove apologizes for ad: We ‘missed the mark’ representing black women

What was the advertising firm thinking? An ad of a black woman taking off her top and then becoming a white woman. This isn’t an Oops, this is a YIKES!  The offending ad was a 3-second GIF hawking Dove body wash that was posted Friday to the brand’s Facebook page. “This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened,” the company said in a statement Sunday. “We apologize deeply and sincerely for the offense that it has caused and do not condone any activity or imagery that insults any audience.”  It was taken down Saturday. Read more on CNN here.

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