Millennials Won’t Let Go of Children’s Toys and Films – and Kids are Paying the Price -The Guardian

Millennials Won’t Let Go of Children’s Toys and Films – and Kids are Paying the Price -The Guardian

Last week Mattel announced the launch of a Ziggy Stardust-inspired Barbie. Yet the number of seven-year-olds saving up their weekly pocket money to splurge on £40-worth of David Bowie-inspired plastic is probably limited. The intended demographic is more likely to be the current darlings of the marketing world: millennials. Read more.

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Last week Mattel announced the launch of a Ziggy Stardust-inspired Barbie. Yet the number of seven-year-olds saving up their weekly pocket money to splurge on £40-worth of David Bowie-inspired plastic is probably limited. The intended demographic is more likely to be the current darlings of the marketing world: millennials. Read more.

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